Kelly Williamson, managing director of APCO Worldwide’s Raleigh-Durham office, provides corporate positioning, media relations and marketing communication counsel for APCO’s corporate and nonprofit clients.
Ms. Williamson specializes in the strategic development of global marketing communication and positioning programs in media relations and media training, corporate and executive positioning, event management, internal communication and advertising campaigns. She regularly implements programs throughout Europe, Japan, India, Korea and China.
Ms. Williamson has also helped launch re-branding initiatives for nonprofit organizations as well as health care companies.
Prior to joining APCO, Ms. Williamson served as a financial management consultant for the Principal Financial Group, Bethesda, Md. In that capacity, she advised area businesses on retirement plan implementation at an organization level, as well as conducted consultative services at an employee and plan participant level.
Ms. Williamson serves on the Board of the North Carolina Center for Non Profits, an organization that sets standards for nonprofits throughout the State.